JK Tyre plans to expand marketing presence in West Bengal, northeast

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JK Tyre plans to expand marketing presence in West Bengal, northeast - Business Standard

Quick Summary:

The company's strategic focus in West Bengal includes deepening penetration in the truck and passenger car radial (PCR) segments", Anshuman Singhania, managing director of JK Tyre & Industries, said in a statement.

JK Tyre & Industries has drawn up plans for expanding its marketing presence in West Bengal and the northeast region of the country, a company official said on Tuesday.

In West Bengal, Singhania said the company has more than 31 branded shops and six depots across the state.