Natural vs lab-grown diamonds: The dazzling duel shaking up India’s jewellery market

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Natural vs lab-grown diamonds: The dazzling duel shaking up India’s jewellery market - Economic Times

Quick Summary:

Natural diamond players are on a quest to regain their lustre amid the double whammy of falling sales and the rising popularity of lab-grown diamonds.

India is expected to have 100 million additional consumers who can afford natural diamonds by 2030, according to De Beers data.“With skilled artisans and their bespoke designs, India continues to be a key market for natural diamonds,” she adds.

Darayus Mehta, Co-founder and Director of True Diamond, which was founded in 2023, says that although they started only a year ago, they have experienced remarkable growth, achieving a 5X increase in sales from the first month to December 2024.“This rapid growth reflects the increasing acceptance of LGDs by today’s consumers, especially those seeking affordable, sustainable luxury.